Ways To Developing A Business Site With Your Customers In Mind
Building a website for your company is a crucial step towards making a brand that you have always needed. You need to design a domain that is both engaging and attractive as well as attention-grabbing.
Nonetheless, it is important that you design your website your customers in mind – you need to ensure that they are user-friendly, informative and allows maximum interaction. This is one step that most business owners fail to achieve. They tend to believe that any website and a domain can do.
It is crucial that you put yourself in your client’s shoes and feel their needs pressing you before you hire a web designer to build your brand online. Here are some great tips that will help you build a customer-friendly website for your business.
Firstly, it is essential that you create an easy-to-remember domain name. It might be obvious that you go with the brands of your business, but you need to remember that your users will have to memorize and type them on their favorite search engines.
You need to make it easy to remember – short and snappy. If your domain name is complicated and contains words that may be misspelled, you might lose the patience of your visitors.
Then you have to engage in designing your web. Most of the website owners tend to choose a template or a design for their new site. They would simply add more texts on it – thus over-complicate it. The results is a high turn-back rate and a low search engine rankings.
You need to know that you have few seconds to capture the interest of your visitors and so you have to maximize the opportunity that you have. You may even create a slide video that tells them why they need to check your website.
It is essential that you look at the navigation. It should be as simple as possible. If your customers cannot find the button to send you a message or a call, they might not get a chance to reach you at all. You need to display your contact links, terms, and conditions in a simple navigation menu – don’t forget to include a home button on each page, so that the can go back easily.
It is also imperative that you look at your page speed. Majority of the clients these days love to search for the products and services that they need on their mobile handsets and since the mobile internet speeds are inferior to the regular broadband, you may have to ensure that your site videos and images load on time. A simple website page speed check can help you determine the areas that require your attention.
What is more, it is essential that you look at your site’s appearance on different search engines and mobile handsets. These days a lot of product and service recommendation take place on phones. You may have to evaluate your website on the See All Media and find out if you have to improve something to get more clients.
It might, even more, converting if you take advantage of the social media such as the Instagram, Facebook, Whatsup, LinkedIn, among many others to market your products and services.