The Various Traditional Marketing Techniques That Have Stood The Test Of Time
There are some traditional marketing techniques that are still popular in the modern days, despite the various modern ways that businesses are using to create bonds between customers and their brands. When you wish to use the traditional marketing techniques to grow the bond between your clients and your brand, you need to apply the techniques wisely, and even consider integrating them with the new automated measures which help you achieve the set marketing objectives.
Word-of-mouth marketing might look old-fashioned in the modern days but experts reveal that 80% of Americans still seek referrals when they are out to make a purchasing decision. Before one decides the best brand to buy, they usually consult their friends, family members or colleagues. Some will use modern tools that can help them determine the best products or the best services provider such as Facebook recommendations and you can use them to determine the best plumber in the area. In your business, you need to make sure that branding is consistent and even integrate it with other activities that can enhance cohesiveness in the given departments in the company, such as team building initiatives and employee training.
Even after the development of the modern ways to market, the use of print-based advertising is also popular. People still read books and in fact, 65% of them prefer to read a physical book rather than the e-books. When you want to make use of print-based advertising ensure that you incorporate imagery, a sticky tagline as well as relevant data that attract the clients and utilize the power of print.
Another common way of advertising in the modern days is the use of in-store displays, and some companies even employ mobile marketing to push notifications to a client who is approaching a store. Automated announcements may provide an innovative way to reach out to your clients but you also need to consider creating an in-store display and showcase the various wares in the store. You can expect to receive exhibits on your next outing such as a pharmaceutical pop display on a drug store or a cereal box display on the local grocery store. In-store displays are known to be effective when you need to stop customers in their tracks, as they are eye-catching and informative.
You can also market your business through the use of broadcast media, considering that 93% of U.S adults will listen to radio in every week, while an average American consumes five hours in a day watching television. Broadcast media provides any business the chance to devour content in speed, and while it might seem costly, the return is also substantial.
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